why fonts matter

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Why Fonts Matter

Author : Sarah Hyndman
ISBN : 9780753551912
Genre : Design
File Size : 44. 13 MB
Format : PDF, ePub, Mobi
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

Why Fonts Matter

Author : Sarah Hyndman
ISBN : 1584236310
Genre : Design
File Size : 35. 97 MB
Format : PDF, Mobi
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

Just My Type

Author : Simon Garfield
ISBN : 9781847652928
Genre : Reference
File Size : 75. 82 MB
Format : PDF, Kindle
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Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

The Type Taster

Author : Sarah Hyndman
ISBN : 0993181104
Genre : Graphic design (Typography)
File Size : 31. 86 MB
Format : PDF
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Why Fonts Matter

Author : Sarah Hyndman
ISBN : 9780753551912
Genre : Design
File Size : 26. 6 MB
Format : PDF
Download : 167
Read : 157

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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

The Big Book Of 5 000 Fonts

Author : David E. Carter
ISBN : 0823004899
Genre : Art
File Size : 38. 90 MB
Format : PDF, ePub, Docs
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That’s where this valuable book comes in. It features over 5,000 different fonts - not only the standard ones like Bodoni, Cheltenham, and Century, but also the entire collections of the smaller font foundries that produce innovative, cutting-edge type de

Typography For Lawyers

Author :
ISBN : 159839262X
Genre : Layout (Printing)
File Size : 76. 90 MB
Format : PDF, ePub, Docs
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