the network

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The Network

Author : Scott Woolley
ISBN : 006224275X
Genre : History
File Size : 66. 79 MB
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The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong’s inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet. In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend’s enemies were. Many corrupt politicians and corporations saw in Armstrong’s inventions the opportunity to commodify our most ubiquitous natural resource—the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.

The Network Society

Author : Darin Barney
ISBN : 9780745637099
Genre : Social Science
File Size : 45. 21 MB
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In The Network Society, Darin Barney provides a compelling examination of the social, political and economic implications of network technologies and their application across a wide range of practices and institutions. Are we in the midst of a digital revolution? Have new information and communication technologies given birth to a new form of society, or do they reinforce and extend existing patterns and relationships? This book provides a clear and engaging discussion of these and other questions. Using a sophisticated model of the relationship between technology and society, Barney investigates both what has changed, and what has remained the same, in the age of the Internet. Among the issues discussed are debates concerning the emergence of a 'knowledge economy'; digital restructuring of employment and work; globalization and the status of the nation-state; the prospects of digital democracy; the digital divide; new social movements; and culture, community and identity in the age of new media. This book provides an accessible resource for a thoughtful engagement with life in the network society. It will be essential reading for students in sociology and media and communication studies. This will be a valuable textbook for undergraduate students of sociology and media and communication studies.

The Network Society

Author : Professor Jan A G M van Dijk
ISBN : 9781848604766
Genre : Social Science
File Size : 88. 59 MB
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The last three decades have witnessed a dramatic acceleration in the use, demand, and need for telecommunications, data communication, and mass communication transmitted and integrated into networks. Through a synthesis of contemporary theories about modernization, this book offers a broad-ranging introduction to the 'network' society in all its aspects.

The Network Inside Out

Author : Annelise Riles
ISBN : 0472088327
Genre : Law
File Size : 85. 60 MB
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A fascinating study of institutional knowledge practices

The Network

Author : Charles Ingram
ISBN : 1846240026
Genre : Terrorism
File Size : 20. 34 MB
Format : PDF, Kindle
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Former M16 field operative Harry Winchester has settled down to run a private investigation company in the Home Counties. However, when an old friend warns the British Ambassador of an al-Qa'eda plot to detonate a nuclear bomb in London, Harry faces the most important mission of his life.

The Rise Of The Network Society

Author : Manuel Castells
ISBN : 9781444356311
Genre : Social Science
File Size : 62. 32 MB
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This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all aspects of society Includes coverage of the influence of the internet and the net-economy Describes the accelerating pace of innovation and social transformation Based on research in the USA, Asia, Latin America, and Europe

The Network Is Your Customer

Author : David L. Rogers
ISBN : 9780300166019
Genre : Business & Economics
File Size : 42. 54 MB
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"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

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