rocket eight lessons to secure infinite growth

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Rocket Eight Lessons To Secure Infinite Growth

Author : Michael J. Silverstein
ISBN : 9781259585432
Genre : Business & Economics
File Size : 58. 29 MB
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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

The 10 Trillion Prize

Author : Michael J. Silverstein
ISBN : 9781422187050
Genre : Business & Economics
File Size : 52. 49 MB
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Provides a profile of the emerging middle class, primed to transform the global marketplace, explaining who these consumers are, what they buy and why, how they think and shop, and how their needs and tastes are changing.

Harvard Business Review On Strategies For Growth

Author :
ISBN : 9780875848853
Genre : Business & Economics
File Size : 78. 28 MB
Format : PDF
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Eight essays by experts in the field explore corporate growth strategies, including diversification, acquisitions, virtual value chains, and strategic planning

Obliquity

Author : John Kay
ISBN : 9781847651853
Genre : Business & Economics
File Size : 36. 44 MB
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

Cryptonomicon

Author : Neal Stephenson
ISBN : 9781446440520
Genre : Fiction
File Size : 47. 7 MB
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A gripping and page-turning thriller that explores themes of power, information, secrecy and war in the twentieth century. From the author of the three-volume historical epic 'The Baroque Cycle' and Seveneves. Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that have shaped the past century. He weaves together the cracking of the Axis codes during WWII and the quest to establish a free South East Asian 'data haven' for digital information in the present.

Capitalism

Author : Arundhati Roy
ISBN : 1784780944
Genre :
File Size : 60. 21 MB
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An impassioned manifesto from the author of Booker-winner God of Small Things, one of the most vocal campaigners in the world.

How To Hustle And Win

Author : Supreme Understanding
ISBN : 098161700X
Genre : Social Science
File Size : 82. 42 MB
Format : PDF
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A guide to self-empowerment and success for urban readers, providing practical solutions using examples from hiphop and urban culture. Features true stories from the lives of Jay-Z, Akon, Lil Wayne, Frank Lucas, Bumpy Johnson, Eminem, Assata Shakur, Che Guevara, and countless others.

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