guide to intellectual property what it is how to protect it how to exploit it economist books

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The Economist Guide To Intellectual Property

Author : Stephen Johnson
ISBN : 9781847656629
Genre : Business & Economics
File Size : 53. 78 MB
Format : PDF, ePub
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IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

Integrated Intellectual Asset Management

Author : Steve Manton
ISBN : 0566087219
Genre : Business & Economics
File Size : 86. 49 MB
Format : PDF, ePub, Docs
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Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating your management in six key areas: * decision making systems * strategy * policy and accountabilities * knowledge management * people and behaviour * targets * metrics

Intellectual Property Strategy

Author : John Palfrey
ISBN : 9780262297998
Genre : Law
File Size : 83. 43 MB
Format : PDF, Docs
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Intellectual Property For Managers And Investors

Author : Steven J. Frank
ISBN : 0521851068
Genre : Business & Economics
File Size : 25. 95 MB
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This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.

Intellectual Property Deskbook For The Business Lawyer

Author : Sharon K. Sandeen
ISBN : 1590316800
Genre : Law
File Size : 51. 72 MB
Format : PDF, Kindle
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The Intellectual Property Deskbook is intended to serve as the business lawyer's starting point for issue identification, perspective, and resources in dealing with intellectual property issues and assets, whether in the context of structuring and consummating transactions or in the day-to-day counseling of clients. It is specifically designed to become the go-to reference for beginning the analysis, refreshing the memory, or seeking direction for in depth research on the wide range of IP-related issues.

The Oxford Introductions To U S Law

Author : Dan Hunter
ISBN : 9780195340600
Genre : Law
File Size : 32. 66 MB
Format : PDF, Kindle
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This text offers an overview and analysis of current IP laws and their history. An introduction to copyright, patent, trademark and trade secrets is provided. Modern intellectual property is looked at in terms of how innovation and progress are linked to IP law, and how small changes in the laws have had significant consequences for society--provided by publisher.

Intellectual Property The Law Of Trademarks Copyrights Patents And Trade Secrets

Author : Deborah E. Bouchoux
ISBN : 9781337515870
Genre : Law
File Size : 37. 84 MB
Format : PDF, Kindle
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This Fifth Edition of Bouchoux’ comprehensive, reader-friendly text helps aspiring and practicing paralegals master the complexities of modern intellectual property law, including registration procedures, duration of rights, and protection from infringement. Updated to address current trends and developments, the new edition covers cutting-edge issues such as technological innovations, intellectual property in the digital age, the role of the Internet, and evolving business law. Sample agreements, forms, task checklists, realistic case studies with related activities, excerpts of real cases, and a new “Putting It into Words” feature help students master key concepts and procedures. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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